SURGE

UP TO 1000 CHURCHES TO HOST EVENT TO IMPACT 100,000 YOUTH OF AMERICA

After 25 years of hosting Acquire the Fire events all over North America, with 3 million attendees, a number of leaders have commented that there is a vacuum when it comes to mass evangelism of America’s youth.

After testing a “live to tape” theater event in 2013 called SURGE, in partnership with Screen Vision and Allied Media, we were able to utilize 600 movie theater screens with 38,000 youth attending, we had amazing feedback from the attendees and youth pastors.

Be the church that ignites change in the next generation!

Percentage of Christians by Generation in USA

Background

It is time to disrupt this trend we can se that has stolen the hearts of our yung generations from the Gospel. It is undeniable that in the past 5-10 years the culture has declared war on destroying the youth of North America. When we look to all the carnage in the values that social media is immersing our young people in, as well as the LGBTQ influence in schools, and pervasive binge-watching Netflix series with debased morals, now more than ever our youth need a cutting edge experience that will help them encounter God in a fresh way.

VISION

Fall 2025 in 1000 churches across North America for a mass wed night convergence of 100,000 teens from youth groups in churches bringing unchurched guests to experience Jesus for the first time!

THEME

Navigating the Media Jungle will be the theme of this one-of-a-kind event, that will coincide with a trade book of the same name and youth discipleship book dealing with the same issue releasing in fall 2025.

During the event, as we use high tech tools, connect to their phones, celebrities, musicians, comedians and deliver a heart wrenching message, we will help the young people come face to face with how social media is intentionally aiming to get them addicted to endorphins, compel them to be selfie-driven, and shape their minds and hearts with values and lifestyles all in the name of entertainment.

Because of the very real felt need of the slavery to media of many forms, youth workers and parents will have great motivation to bring their youth.

MARKETING

After working with 100,000 churches over 30 years the makers of Acquire the Fire events built a reputation for quality events. While we will be connecting with many of them on social media (100,000 followers) and over 30,000 in emails, we have a number of other marketing partnerships in place.

Book Release tour: Ron Luce will be canvassing both secular and Christian media outlets starting the summer of 2025 with TV appearances, podcases, articles.

Engaging Pastors and Youth Pastors: NOT JUST AN EVENT. A national campaign will be unleashed to the Youth leaders of North America in January 2025, to enlist their faithful members of their youth group to begin training them to become disciple-makers with tools provided by PROJECT 13. As they prepare their young leaders for 12 weeks before SURGE, they will be training to make disciples for those unchurched friends who come to Christ at SURGE.

Be the church that ignites change in the next generation!

THE GOAL

  • Equip 1000 churches with PROJECT 13 tools to reach and disciple the next generation
  • Train 10,000 young teen leaders in advance to be disciple-makers in these churches to engage all the New Followers of Jesus after the event
  • Host up to100,000 youth in churches nationwide seeing many thousands come to Christ that night
  • Coach churches after the event with Zoom coaching to help them implement the Deep Dive Disciple-Making tools for the next 6 months, using assessments every 4 weeks to measure the effectiveness of the discipleship process

THE PROCESS:

  • Beginning in March 2025 to host regular online webinars for youth leaders to inspire and equip them for a new wave of youth ministry.
  • Invite churches to be a Host site for SURGE
  • Masterclass training for all host leaders for new wineskin of transformational process in youth ministry called PROJECT 13.
  • National training for all young leaders in their youth groups to begin a 12-week training process to help them become disciple-makers.
  • Have youth get registered in advance to attend each event.
  • Host revolutionary event called SURGE, training young people to disengage from media long enough to hear God each day, and see many become Followers of Jesus.
  • After the event, we will help churches implement their training with full court press, to engage youth in a daily growth strategy for the next 6 months

MEASUREMENTS

We will be closely monitoring the status of each church as they sign up to host SURGE in their church.

Before

  1. How many signed up to host, and their progress getting youth registered for the event in advance
  2. How many young leaders they are training in advance to be disciple-makers
  3. How many youth come to each host site for SURGE on Oct 15,2025
  4. How many come forward to commit their lives to Jesus

Post Event

  1. How many connections were made that first week with the disciple-makers and new converts (Operation Engage)
  2. How many new converts came back the following week to church/youth group
  3. How many new converts joined PATHWAY TO FREEDOM Trimester 1 (part of PROJECT 13)
  4. Over 6 months how many went from Trimester 1 to Trimester 2 then Trimester 3
  5. Size of youth group in 6 months compared to beginning
  6. Average age of overall church compared to the first measurement at beginning of campaign

The impact expected is 10,000 new young souls in the Kingdom, but even more is the training of 10,000 youth in advance to be disciple-makers so the impact on one night of SURGE continues exponentially.

Because of the urgent moment we have here in North America, I respectfully request that you consider this prayerfully. Numerous pastors asked me, “Will you ever start Acquire the Fire again?” many of them having been reached for Christ at one of those events. They explain that there is literally nothing out there to take their youth to, helping them to come to Christ.

SURGE is arguable 1000 times better, as they are hosting in their own church but is paired with the training and discipleship tools to continue the impact.

INVESTING IN THE NEXT GENERATION

CONSIDER BEING ONE OF THE 1000 HOST CHURCHES FOR SURGE!

Opportunities to impact:

INTERNATIONAL A Monthly gift* for 12 months to Generation Next will to help us train and equip international leaders and translate materials to reach young people all over the world. We have already begun training/translation work in several countries including:

Nigeria Zambia South Africa Singapore
Malaysia Indonesia S. Korea Laos
Mexico El Salvador England Switzerland
Zimbabwe Swaziland Kenya India

Initial costs to launch in a nation including translation, travel, and initial materials is $21,000. You can select the country on your heart form the list above and make a one time gift, or spread it out over 12 months.

DEVELOPING MATERIALS

We already have hundreds of churches beginning the PROJECT 13 process, and they are eagerly awaiting these new trimesters on timely issues we are presently working to
complete. If you would like to invest in completing a trimester for 12 weeks of training the cost is $36,000 to complete each trimester.

SPREADING THE VISION

Once a church leader hears about the strategy and the tools to implement PROJECT 13 they are filled with hope that finally there is a proven strategy to dramatically impact the young generation. Now we just must get the word out by :

  • Making relevant videos and creating awareness to those who are looking.
  • Printed materials to send to churches
  • Travel to events where leaders are gathered to present and build relationships.
  • For a gift of $5,000.00 we can engage up 500 churches and potential initiate PROJECT 13 in 10 churches

EQUIPPING CHURCHES TO IMPACT YOUTH

If you would like to actually provide churches with a starter kit to launch PROJECT 13 this is your opportunity. Each church you sponsor will be given:

  • Masterclass for the church staff and PROJECT 13 task force along with the PROEJCT 13 PLAYBOOK, which is an implementation guide for the next 12 months.
  • Project 13 FLASH DRIVE with all the training they need to
  • next year along with pdf and Excell spreadsheet template for them to personalize to help them plan and track their progress.
  • Young leaders training tools for 10 young leaders in their church which includes 10 PATHWAY TO FREEDOM Trimester 1 and PATHWAY TO LEADERSHIP Trimester 1 for each o their leadership candidates
  • This Church starter kit can be sponsored for 475.00 USD per church

Be the church that ignites change in the next generation!

SURGE-CHURCH HOST PACKAGE

  • Custom marketing app for your church
  • How to leverage SURGE for long-term impact
    • Training your adult leaders
    • Training your youth leaders to make disciples
    • 12 step
  • All tools to “make Epic Event Epic”
    • Moment by moment as youth arrive to prepare them for the night
    • Arrival impression
    • Lobby impression- why its important
    • The first moments indie the church
  • Onsite promotional package includes:
    • Posters
    • Digital banners for screens
    • Video clips to promote in advance
    • How to use your (and all your youth) social media to promote
    • How to fill your church for SURGE with the right people
  • Pre event preparing of young leader candidates
    • Training them to be disciple-makers
      • Video training for you to prepare them to lead
      • Pdf book to walk you thought the process
    • Live national zoom events to train the young leaders
    • 12 week “Disciple-makers prep program”
      • Link to get all tools wholesale price for young leaders in advance
  • Pre-vent training for youth group
    • How to incubate in advance those you will invite
    • How to invite
    • How to make sure they arrive

ENDORSEMENTS-NAVIGATING THE MEDIA JUNGLE

  • Ron unearths the science behind the addictive nature of media, how Satan disguises himself an as angel of light often in the forms of media, and most importantly a step-by-step process for parents and youth to be free from the slavery to media of all forms! Every parent must read this for the sake of their family!

    Samuel Rodriguez New Season-Lead Pastor | NHCLC President/CEO
  • Navigating the Media Jungle cuts through the dense digital foliage and sidesteps the many online snares pulling us away from God. Ron and Katie Luce draw on decades of their own experience, the latest research findings, and the timeless truth of God’s Word to chart a narrow path toward greater intimacy with the Holy Spirit. If you’re tired of being overwhelmed by the constant distraction of media in your life, this book is your indispensable guide for finding more peace in the presence of God.

    Chris Hodges Senior Pastor, Church of the Highlands, Author of Out of the Cave and Pray First
  • Ron tackles one of the most important and relevant topics of our time—how modern-day media is affecting our youth. From gaming and movies to social media and music, Ron addresses the breadth and depth of what our young people face today. Beyond bringing awareness to the deeper messaging, underlying strategies and hidden dangers behind what we watch and hear, Ron also uses his years of experience in youth ministry to provide parents with tools to help their youth develop internal controls based on biblical values instead of pop culture. This book is a much-needed resource to help parents and children alike develop the discernment needed to navigate today's media jungle.

    How & Lia Founding Senior Pastors of Heart of God Church, Singapore, Authors of GenerationS: How to Grow Your Church YOUNGER and STRONGER
  • "Navigating the Media Jungle: Breaking the Addiction to Distraction" by Ron Luce is a bold and much-needed wake-up call for this generation. As a band, we’ve seen firsthand how media can pull people away from what truly matters—faith, family, and purpose. Ron’s book is like a roadmap through the noise, guiding you back to a place of clarity and connection with God. It's packed with truth and practical steps to help you break free from the distractions that steal your focus and your joy. This is more than a book; it’s a call to live with purpose, anchored in the love and truth of Jesus. We couldn’t recommend it more!

    Newsboys
  • In 'Navigating the Media Jungle,' Ron Luce offers a timely and insightful guide for those feeling overwhelmed by our hyper-connected world. With wisdom and practical advice, Luce helps readers break free from the distractions of entertainment, gaming, and social media and rediscover meaningful relationships. This book is an essential read for anyone seeking to regain control of their attention and live intentionally. You too can move from being a consumer to being a creator, made in the image of the Creator of all things.

    Gordon Robertson The Christian Broadcasting Network
  • Having spent decades ministering to millions of teens and their families, Ron and Katie Luce are perfectly equipped to sound the alarm as to the soul-crushing effects of non-stop media consumption by youth today and the resulting depression and hopelessness — and to speak to the life-giving, soul-liberating effects of breaking that addiction and deception by yielding again to a loving Lord and Savior, our only true hope. Because they offer proven, real world, actionable steps to healing, this is a must-read for every concerned parent today.

    Matt Crouch TBN
  • ‘My dear friend Ron Luce has through the years inspired not just me but hundreds of thousands throughout the world. In this season of his ministry, I absolutely love how he is now taking such a fatherly approach, addressing both young people and parents on our time’s urgent issues of media distraction and the need to keep our focus Christ and his Kingdom while navigating the jungle of the present age. I praise God for the voice of my friend Ron Luce and wholeheartedly recommend this book!’

    Joakim
  • Like Indiana Jones navigating his way through the Temple of Doom or Gandalf showing the way through Middle-Earth, Ron understands the wonders and deadly traps of our modern media matrix. Get this book into the hands of the young people in your life so they can make it out of the digital jungle alive and full of confidence and spiritual life! Few people I know have worked longer with young people and understand their challenges better than my friend, Ron Luce. He is a trusted guide and won't steer your kids wrong.

    Kirk Cameron
  • Navigating the Media Jungle - Ron & Katie Luce Seriously… do you really expect me to function before I check my social media? (I’ve been guilty of that. How ‘bout you?) The enemy is always trying to distract us while God is busy trying to attract us. Guard your heart against a dark and dangerous world of shiny objects, clamoring for your attention. My friends, Ron and Katie Luce, encourage us to stop wasting our time focusing on deceptive media. Instead, pay attention to God, the “Ultimate Influencer.” He’s as CLOSE as your next breath… just waiting to talk with you!

    David Crank Author, Speaker, & Lead Pastor of FaithChurch.com
  • In Navigating the Media Jungle, next gen expert Ron Luce sounds the alarm on the battle raging within the minds of today’s young people. Flooded with distractions and agenda-driven programming, media addiction has shackled entire generations of Americans to a matrix of mind numbing media. Luce reminds us that it’s not too late to cut the cord and stop scrolling, and re-engage in real relationships and to recharge our faith.

    Lucas Miles Senior Director of TPUSA Faith, Author of Woke Jesus and The Christian Left, and Senior pastor at Nfluence Church
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