What Is Project 13


Many Pastors have known for decades that impacting youth is imperative, but have experienced ongoing frustration knowing:

  • They have spent significant money over the years but not seed dramatic impact on the youth of their community for Christ.
  • Parents in their church are scared of the culture overpowering their kids.
  • Youth program leveled off or declining.
  • Youth who have grown up in their church losing their faith after college

Now there is actually HOPE for church leaders to see dramatic and sustainable impact on the young
generation! Welcome to PROJECT 13!


After hosting more than 3 million youth in life-changing conferences all across North America over 30 years, and seeing hundreds of thousands come to follow Christ, we have finally curated a proven process for the local church to have ongoing impact for the young generation! Introducing PROJECT 13!

The most common question Ron Luce received from pastors and parents almost every weekend at the mass events, after witnessing 1000’s each week come to Christ, was “How can we do this back in our church and our city on a regular basis?” Back then, he had nothing to tell them. NOW HE DOES! PROJECT 13!

Percentage of Christians by Generation in USA

Some context to understand the situation at hand will provide a better understanding. After 3 decades of working to rescue the young generation, along with hundreds of other national youth organizations and thousands of churches trying their best, we keep losing more of each generation to the Gospel.
This graph depicts the trend for the past 4 generations (demonstrating less and less who call themselves Christians) and extrapolates that for the next 2 generations if the trend is not significantly disrupted.

What you are reading is a viable blueprint to significantly disrupt this negative trend, and you could help make it all possible! For so long, people have known there is a huge departure from the Gospel for the younger generation, but had no idea what could be done, or what they could possibly do to make a significant difference. Now there is a proven framework to disrupt this trend and as you will see.


Church leaders must confront questions that have been presenting themselves for quite some time and
wrestle with them until we discover solutions that work. Some of these looming questions that have
direct impact on this trend include:

Finally, there is some good news on how to answer these conundrums! During on’s research for his doctoral dissertation, he discovered and got to know a number of churches on 6 continents that have answered these questions and so much more. THEY ARE REVERSING THE TREND BY BUILDING AN ECOSYSTEM IN THEIR CHURCH THAT BOTH ENGAGES THEIR ADULTS IN THE NEXT GENERATION WHILE CAUSING THE YOUNG GENERATION TO THRIVE IN THEIR FAITH.


Ron curated their best-practices and put them into a Masterclass for Pastors and their teams who are eager to understand a fresh approach called PROJECT 13. This is a platform and a process and refined a PROCESS of IMPLEMENTION described in.

There is finally HOPE for pastors and churches who are interested in making dramatic impact in the young generation! We have taken the best practices from these Remarkable churches and simplified their processes for churches to begin the journey of impacting the young generation and disrupting the horrible trend for the last 4 decades!

At first glance, these Remarkable Churches can look just like a big cool church with lots of young people. When looking deeper, they all contain 4 key practices that they constantly seek to improve upon. It turns out that reaching and discipling the young generation is not rocket-science. It is simple but profound as the diagram depicts.



These are the words expressed by a pastor of one of the largest African American churches in America once he heard the vision and tools I am about to share with you!

The goal for PROJECT 13 is to help churches build and implement proven systems to reach and disciple those most likely to come to Christ! (which of course are young people).

1. Training young leaders

The first best-practice of these remarkable churches is that they take very seriously the training and deploying of young people into leadership! The idea is that Jesus wants to use everyone, and so they begin to train youth to get inolved in minstry opportunities and leading small groups. To assist churches, we have developed PATHWAY TO LEADERSHIP, Trimester 1 (12 weeks long) to trian their older youth how to disciple 13 year olds once they come to Christ! We have tools to help churches how to spot those who have been raised in their church who have demonstrated godly character, then enlist them in this 12 weeks of growth as a Young Leader! They are preparing them to be small group leaders and disciple the 13 year olds who are about to come to know Jesus!


Part of PROJECT 13 is a very clear facilitator’s guide to teach the Young Leaders exactly how to facilitate Spiritual Formation in their small groups, and a very thorough manual for those training the Young Leaders to insure they continue to experience exceptional growth as they are training others.

2. Epic Events for 13 year olds

As I mentioned, we hosted hundreds of mass events for young people called Acquire the Fire over 25 years. We are now teaching churches to host events themselves, so that once the Young Leaders are ready, they can begin to disciple the new Followers of Christ! It is so exciting to watch the planning teams of these Early Adopter churches choose a date, a title for their event, a theme and then begin the very simple marketing plan we have helped them assemble. As you can see from the chart below, the statistic is overwhelming and FAR MORE LIKELY for someone to come to know Christ if we reach them by age 13. Hence PROJECT 13! After decades of successful Epic Events, we are now training churches with the very tools that helped us impact millions of youth so they can do it in their regions.






One of the most profound dimensions of these Remarkable Churches is how deep and well thought through their tools are to ignite ongoing growth in Christ in new followers.

They take seriously the fact that young people are known to be radical, and that hunger for Christ is matched with deep growth tools and practices.

Almost all of them use a trimester system (12 weeks) and use small groups to help the new followers process and apply to their lives what they have learned.

These churches are not ashamed to challenge young people to go deep in Christ. That means, memorizing lots of scripture, reading through the New Testament, Psalms and Proverbs the first year in faith, having quiet times every day and discussing what they learned each week in a small group format.

We have developed an entire first year we have called PATHWAY TO FREEDOM, and these books guide
the new Followers of Christ in to a daily intimacy with Jesus.

As you can see, we have multiple levels of learning that engage the young disciple’s heart, mind, time with Jesus and their social relationships.


In addition, we have developed spiritual assessments for the youth to take every 4 weeks for churches to get a peek at the intangible elements of spiritual growth in their lives. It is so important to know if what you think is happening in the growth groups is actually happening. Usually the only thing measured in growth programs is attendance, but now we can measure so much more!

In addition, we learned that Remarkable Churches set the goal of what they want their young people to look like as they arrive at their 21st birthday, and then set learning goals for each year from 13 years old through 21. We have actually done the same process for churches that want to implement PROJECT 13, and are presently developing 8 years of trimesters of growth tools to keep them growing aggressivly until they arrive at adulthood.

4. Building and Ecosystem for the Entire Church!

This step seals the future of the health of the church. These Remarkable Churches serve the parents of the youth by continually equipping them, and leverage the wisdom of all the adults in their church by inviting them to train youth in their given skill-set to deeply them in the church.

For parents these churches assist parents with tools such as:

  • Personality and/or pyshological test for their youth, reviewed with them by psychologists to help them understand the wiring of their youth.
  • Regular info on what the youth are being taught, with discussion starters for the parents to help the learning process at home.
  • Giving them tools to navigate the constantly changing youth culture so they are not surprised and know how to navigate their youth through the culture.

For the adults in the church, they are invited to pass on their knowledge acquired over decades by
training youth in their area of expertise. This would range from specific skills in their church structure (like operating a camera, or managing social media) so the youth are equipped to volunteer, or life skills like ‘How to build a resume’ or ‘How to start a business.’

The goal here is to let the young generation know that they are valued because their church is investing in their future by developing them. In a very real way this is BUILDING THE CHURCH OF THE FUTURE.

It’s not just a great plan for reaching the next generation, but also for building a healthy Church into the future!

As you can see, we have multiple levels of learning that engage the young disciple’s heart, mind, time with Jesus and their social relationships.

Where do churches start?

There are several ways to begin the PROJECT 13 journey depending on how eager a church is for impact. This fresh approach to reaching and discipling the young generation successfully deals with the systemic problems churches all over the world have had for decades.


A 12 month intensive training FLASH DRIVE has been designed for the PROJECT 13 applicants that want a Legionary impact. It contains all they need to implement for the next 12 months including:

  • 35 videos to train them to initiate and continued trining for next 12 months
  • Excel spreadsheet template to help them in their 12 months of planning and to TRACK THEIR PROGRESS EACH MONTH
  • Complete Masterclass and PDF workbook Playbook for their team to use
  • Step by step instructions on how to begin the process including; appointing a PROJECT 13 Task-Force of 5 members to walk through 4 simple phases and complete the objectives for each phase. By the end of the 12 months a church will have:
    • Recruited and trained their firs and secondt group of Young Leaders
    • Hosted their first and second Epic Event for 13 year olds
    • Launched New Followers into DEEP DIVE DISCIPLE-MAKING
    • Commenced the engagement of the entire church body

The Project 13 Playbook describes for each church exactly what to implement month by month, with a series of check lists, benchmarks and measurement tools to help measure their progress! With the assessment and checklist we provide, you will be able to document every step you take, and you will see the effectiveness of reaching and discipling the young generation!


Based on the best practices of churches all over the world who are Remarkable at reaching and discipling the next generation, PROJECT 13 has been developed as an onboarding 12month intensive to train and coach Pastors as they implement the planning and processes necessary to have a successful launch.

Built into this 12-month intensive are metrics, benchmarks, and assessments (using google forms) for churches to regularly grade themselves on all initiatives and adjust accordingly as they endeavor to reach and disciple those most likely to come to Christ.

As a church enters into the second iteration of the 6-month process, they are requested to invite 10 other pastor friends to come and witness their EPIC EVENT and learn about how PROJECT 13 is thriving in their church.

Project 13 Collective

I want to invite you on a journey with me… A journey of those who want to dream outside the box. Those who are tired of losing generation after generation. Those who want to learn and innovate and slap the devil in the face after he has stolen so many of our young generation!

I am inviting those who are tired of letting social media and Netflix steal our kids’ minds and hearts. JOIN ME IN A REVOLUTION! I’m looking for those who are tired of letting the public school system shape the next generation.

All these forces are going full court press to shape our youth, so must we!

I am asking for you and your team to come together with leaders from all over the world, who have the same heart for impacting the next generation. You are not alone! You will meet with me and other like-minded churches, as we learn from each other and journey together month-by-month to reach more youth and turn them into DISCIPLE-MAKERS!

I am inviting those who are tired of letting social media and Netflix steal our kids’ minds and hearts. JOIN ME IN A REVOLUTION! I’m looking for those who are tired of letting the public school system shape the next generation.


Level 1: Champion Church

    • Receive entire Master Class and PDF workbooks for your whole team.
    • 30 Training videos for you and your team for 12 months to help you implement step-by-step.
    • Excel spreadsheet template to help with your planning and measure your progress.
    • Monthly zoom calls with other PROJECT 13 participants and receiving coaching and encouragement from Ron Luce.
    • Monthly updates with key learnings and breakthroughs from around the world from Remarkable churches. (Those who are successfully implementing these principles.)
    • Discounts on all PATHWAY TO FREEDOM discipleship materials.
    • Investment: $199 per month.

Level 2: Exponential Church

Includes Level 1 benefits.

    • Personalized planning assistance from Ron Luce as you formulate and customize PROJECT 13 best practices to your church.
    • Monthly personal zoom calls with Ron, you, and your team as you implement PROJECT 13.
    • Personal assistance from Ron via Zoom as you plan your first ever Epic Event for young people.
    • Review branding, advertising, marketing, and strategies, as well as the event itself; leveraging Ron’s 30 years of live event experience and helping to make yours extraordinary!
    • Investment $499 per month for 12 months.

Level 3: Master Church

Includes Levels 1 and 2 benefits.

    • Ron will come to be with your team in person to present the entire PROJECT 13 MASTERCLASS FOR HALF A DAY (with workbooks videos etc) and then spend the second half planning the next 12 months with your team. In addition he will come several times throughout the first year to help with the planning and implementation of PROJECT 13.
    • Ron will set aside two Sundays throughout the first year to share on weekend services to help you compel the entire church to celebrate PROJECT 13.
    • Ron will be involved in helping you to process all steps of planning and implementation with your team. He’ll coach you through all the nuances of your Epic Events and disciple-making and review all learnings along the way so that your team becomes a continuous improvement Master!
    • Investment: e-mail Ron at ronluce100@gmail regarding your interest.


Scan now for more information and to apply for the Project 13 Collective

click here for more info

Next steps for Churches

After filling out the Project 13 readiness application and a church is deemed a good candidate as an Early Adopter, the church will host Ron Luce as a speaker for Sunday morning. While there, Ron would also spend an extra day helping the team prepare for PROJECT 13 BY:

  • Spending a half day with the church staff, presenting the overview of the Master Class as an executive education for the staff as they become proficient in global trends impacting the Church, and the best practices of the Exponential Churches studied around the world.
  • Spending the second half of the day with the PROJECT 13 task force, laying out a very specific game plan or the next 6 months and each erson’s role month by month to launch with success.
  • Or simply using the PROJECT 13 FLASH DRIVE for all the planning and training


As a potential donor/investor in PROJECT 13 you might want to know:

What does success look like?

We have great interest in coming alongside churches to help them implement PROJECT 13 in their church and community. This is the only way we will change the trajectory of young generation declining interest in the Gospel. Although there are a number of metrics we ask these church to start tracking, the BEST metric for this is the AVERAGE AGE in a church. We will be having PROJECT 13 churches measure their average age from 13 years old and up, every 6 months so we can all see that reaching they youth, will produce a trend of the church getting younger. We will then report back to you the progress they are making.

How will progress be measured?

We have provided an Excel spreadsheet template for each church to customize to help them plan and track their various measurements. Although most churches are not used to measuring much, we are training them to begin this process so they can actually measure the intangibles of spiritual growth in their youth, as well as the efficiency of their growth funnel to keep youth going from trimester 1 all the way to trimester 24! We will keep all our doner/investors up on how progress is being made for various churches! We have quarterly measurement reports we are requesting form each PROJECT 13 church so we can all know and refine our efforts together.

Opportunities to impact:

INTERNATIONAL A Monthly gift* for 12 months to Generation Next will to help us train and equip international leaders and translate materials to reach young people all over the world. We have already begun training/translation work in several countries including:

Nigeria Zambia South Africa Singapore
Malaysia Indonesia S. Korea Laos
Mexico El Salvador England Switzerland
Zimbabwe Swaziland Kenya India

Initial costs to launch in a nation including translation, travel, and initial materials is $21,000. You can select the country on your heart form the list above and make a one time gift, or spread it out over 12 months.


We already have hundreds of churches beginning the PROJECT 13 process, and they are eagerly awaiting these new trimesters on timely issues we are presently working to
complete. If you would like to invest in completing a trimester for 12 weeks of training the cost is $36,000 to complete each trimester.


Once a church leader hears about the strategy and the tools to implement PROJECT 13 they are filled with hope that finally there is a proven strategy to dramatically impact the young generation. Now we just must get the word out by :

  • Making relevant videos and creating awareness to those who are looking.
  • Printed materials to send to churches
  • Travel to events where leaders are gathered to present and build relationships.
  • For a gift of $5,000.00 we can engage up 500 churches and potential initiate PROJECT 13 in 10 churches


If you would like to actually provide churches with a starter kit to launch PROJECT 13 this is your opportunity. Each church you sponsor will be given:

  • Masterclass for the church staff and PROJECT 13 task force along with the PROEJCT 13 PLAYBOOK, which is an implementation guide for the next 12 months.
  • Project 13 FLASH DRIVE with all the training they need to
  • next year along with pdf and Excell spreadsheet template for them to personalize to help them plan and track their progress.
  • Young leaders training tools for 10 young leaders in their church which includes 10 PATHWAY TO FREEDOM Trimester 1 and PATHWAY TO LEADERSHIP Trimester 1 for each o their leadership candidates
  • This Church starter kit can be sponsored for 475.00 USD per church

We are so excited you are interested in PROJECT 13!

Please fill out the following form and we will get back to you with the link to all the materials to train your team and implement the best-practices of reaching and discipling the young generation!  All the work and sweat you are already putting in to impact them will have EVEN MORE effect on those youth that we love so much!